Hire professional website designers and flaunt your website on internet

Website creation is an interesting as well challenging process which involves a number of steps including programming, coding and adding user friendly web applications in a web page. An eye-catching web design may add value to your business and make it famous among your target users.

Each business has their own requirement, unique demands and distinct features, so web designers try to meet their expectations and satisfy their clients from every angle. Orange County, a famous county of united state of California has come into the light in recent years for delivering outstanding web designing and development services to their honored clients.

Why should you prefer hiring website designers from Orange County?

Creates CMS based website Today, content management system has become an inevitable part of every online business which helps to make a business successful by integrating new and user friendly web applications. CMS helps to create a unique theme for your business and add the latest application in a web page, and thus makes a website fully fledged from users’ aspect. A team of website designers from Orange County create CMS based websites for static website, dynamic website, flash website, e-commerce websites and other business domains.

Integration of social media Social media tools integration is one of the most important parts for an online business which makes it renowned, interactive and live. Orange County based web designers add latest social media tools like Facebook, Twitter, YouTube, LinkedIn and other social media platforms. These tools enable users to access a website in a very familiar way. Social media platforms bring lots of activities to your website and thus make your website clickable for millions of users. In addition, it makes your website visible on the World Wide Web.

Mobile website design Today, the information technology industry has revolutionized with mobile website design. The mobile handset is handy, easy to use and available for 24/7, so it is used for various business purposes. Your website must run on a mobile browser if you want to make your online business popular and accessible. Orange County based web designers create mobile website design in an acknowledged way and thus helps to grow your business on the internet.

Unique creativity There are many websites today which flaunt on the digital world, but only few of the websites have gained popularity and success. The reason is clear that these websites give unusual experience to their visitors by providing relevant information, unique web layout, structure and easy to navigate web applications. Web site designers of Orange County are proficient in understanding the theme of your business and develop an out-of the box idea to create distinguish web services to each of your web pages.

Summary Hiring a professional and skilled team of website designers is very important if you want to make your website stand out in the crowd. Prefer to hire a website design company who can give you transparent web design services at very affordable price.

Pradeep is an Online Marketing consultant, having years of experience in SEO and Website marketing.He recommends strategies to SEO and Website design Orange County to enhance their business and revenue. For more information visit houseofdesigners.com .

Best Social Media Plugins For WordPress

www.highlight-share.creativindie.com New gallery plugin Space Boxes lets you generate unlimited gallery grids with many different layouts. This isn’t just a plugin that makes a gallery shortcode. It completely reassembles and compiles a fresh looking gallery on the fly. Each -Space Box- set is made from a standard WordPress gallery that is then inserted WordPress Facebook plugin into a custom post type. When the shortcode is inserted spaceboxes id=XX- it displays the title and captions for each image, if you provided them. What is truly unique about the plugin is that it can completely modify the entire gallery template by changing just a few parameters within the shortcode.

Custom Users Order is a handy plugin that boasts a drag-and-drop interface within the user administration page. Simply drag the users in the order you would like them to appear in, click the update button and you’re done! This could be used to move frequent users to the top of a long list for faster access. Use caution with this one if your other users also have access to the drag and drop features on the back-end! You may turn it into an unexpected popularity contest. Just like the -Favorites- on your phone’s contact list, the order that users appear on your site could ignite controversy!

Social Contact Display offers a great way to present links to all of your social homes online. I’ve been looking for a way to spruce up my personal site with a more prominent representation of my social networking locations. This widget-based plugin provides many different display options in both horizontal and premium plugin vertical axis. The item of most interest about this plugin is that there are many different icon sets provided directly within the plugin. There are other plugins out there that offer one or two graphic options, but this is the most comprehensive that I’ve seen to date. Track your most active site users.

Log User Stats provides an ongoing activity log for users on your WordPress installation. It displays the – Total Minutes -, – Number of Logins -, and – Average Time in Minutes Per Login – that each user has logged on the site. Stats can be exported toCSV and can be reset manually. Statistics that track engagement are quite valuable. It helps to identify your most ardent readers and contributors. This could also serve the role as an audit log for people who charge for client work based on time. Monitor sales and sign-ups using Google Conversion Tracking

The new Pronamic Google Conversion plugin adds an shortcode to easily integrate a Google Conversion code. About 80% of WordPress users have Analytics installed, but few ever use it to the capacity for which it was intended. Items like Google Conversion Tracking are often left by the wayside in Google Analytics because of what seems to be a difficult process in implementing a conversion code from Google. This plugin makes the process a bit easier by implementing a shortcode to be used as the end-goal tracker. Simply insert the shortcode on your – goal – page. Embed Schema.org business data into WordPress. more info here

The importance of social networking sites in social media marketing

Social networking is the newest and most popular trend on the internet today. Many individuals who join a social networking site are able to keep in touch with old friend and relatives, meet new people and make new friends. With just a few clicks of a button, you are able to access and share so much information, and many businesses have taken advantage of social media to market their products as well as to promote their websites.

Social media marketing is now one of the fastest growing trends among online entrepreneurs today and small business owners can benefit as well. What makes social media marketing via these social networks so attractive is the fact that anyone can join. Whether you are a college student, a housewife or an entrepreneur, anyone and everyone with internet access has the ability to join a social network. With millions of active users constantly on these social networking sites, a small business owner has surely a lot of potential customers to do business with. Most of the social networking sites are free, so you do not have to pay anything to sign up. By simply creating an account and updating social networking pages, businesses can advertise their wares.

Facebook, Twitter and LinkedIn are some of the popular social networking sites available. Facebook is a great way to advertise products and services. With a like feature, users can recommend a web page or link, which increases the chances of people investigating your site further. Be sure to utilise all possible Facebook tools such as posting a fan page for your business and include pictures, questions, information, and resources that your target audience would find useful. Twitter has a limited amount of text to use, so make sure that you customise your page to be unique with a catchy background and title. Also, hyperlink words back to your company website, which will create traffic and increase the possibility of being picked up by search engines such as Google. By using LinkedIn, you can link your company’s website to the network and it will be shared with the professional community. You will have the ability to answer questions posted by your target audience which will give you expertise in the field.

If you are a business owner who is considering online marketing to increase your sales, then use social networking. This way you can increase your advertising potential by reaching more people and at the same time develop a niche market for your products and services.

Social Media Marketing For Travel Brands And Services

Why Travel Brands Need to Book Social Media on their Itineraries

Social Media Marketing for Travel Brands and Services
The recent increase in the number of people going online to research and plan their vacations has prompted travel brands to develop a solid digital presence. Although some are still testing the waters, many travel brands have already made social media an integral part of their marketing strategy. Tech-savvy travel agencies are looking to make their websites a one-stop shop for users who want all travel related information in one place. Whether it is last-minute travel tips, destination information or attractive offers, everything is just a click away. According to the 2011 Digital Travel Content and User Experience Survey conducted by Frommers Unlimited:

Almost 2/3rd of travel marketing companies are planning to increase their social media marketing spend in 2011.
The budgets for general travel content and mobile marketing are likely to increase by 63% and 50% respectively.

2011 Digital Travel Content and User Experience Survey
72% of the 18-24 demographic said that they would share their travel experiences online via Facebook; twitter and travel blogs accounted for 27% and 26% of usage respectively.
93% of the respondents said that they would look online for information about their holiday destination before deciding where to go.

The recent spurt in the number of travelers going online to plan trips and research holiday destinations has made social media an attractive avenue for travel brands. Here are some more reasons why the travel business is going social:

Tech-savvy travel agencies are using social media to communicate with potential customers and keep existing customers updated with the latest offers and information.
Increasing brand visibility is also a high priority for many travel companies.
Using social media monitoring tools such as Brand Monitor, brands are a) keeping a tab on travel recommendations by existing customers to their friends b) studying the impact of their online marketing strategy and how well it has been received by customers c) understanding what is important to travelers and anticipating their needs and d) monitoring their brands position within all the online channels and networks.
Many travel companies are using social media for providing valuable content, which will establish their expertise over time, subsequently boosting traffic and revenue.
Social media can function as a platform for information exchange and on-site referrals; agencies can use this for converting customers to brand advocates.

Position2s research on social media strategies for travel brands resulted in some interesting findings: as a travel industry professional, there are three crucial points we recommend you keep in mind:
1. Create that Perfect Webpage

Irrespective of what your business objectives are, we believe a well designed web-page is essential to get your audiences attention and keep them coming back for more. A webpage with too many marketing messages and too less information may keep away prospective customers or give them a reason to look elsewhere. Keep in mind, content plays an important role in the users experience on websites, which impacts conversion rates and loyalty. As a travel brand, your social media webpage should:
Focus on the Necessary Information First

Focus on the Necessary Information First: Finding the limit to how much information you can include in your homepage can sometimes be challenging. Visitors to your website or social media page naturally want to know travel-related information and tips; why not include these first and provide links for other details. A travel brands home page should ideally include: a) information on what hotels they should stay and airlines they can use b) basic details of the most popular holiday destinations they can visit at that time of the year c) places to check out and things to do on arriving at a destination d) last minute specials and e) valuable tips for first time international travelers. Frommers study also shows that 88% of travelers looked for description of the destination and information on special offers on a travel site.
Be Visually Appealing: The right balance of content and images is very important to keep users captivated. Once you have their attention, then their curiosity about that lovely resort pictured will ensure the requests for bookings follow.
Feature Social Apps to Connect: Traveling is a social activity and people make travel decisions largely based on recommendations of their family and friends. Social apps such as Tripadvisors travel map leverage this and show users the destinations where their Facebook friends have traveled.
Be User-Friendly: Frommers research on consumer experiences on travel websites specified poor navigation and confusing site layout to be among the biggest problems faced by people when looking for information. 58% of the users said that the information they were looking for was hard to find, because a particular site was not easy to navigate. Our suggestion? Keep it simple and user friendly. Your prospective customers are regular people who will simply opt for your competitors website when faced with navigation issues.

2. Choose the Right Platform

According to the recent L2 Think Tank, Digital IQ Index for travel report, social media is responsible for driving 78% of the traffic on travel websites. Travel agencies are exploring all the possibilities in the social media space in order to drive traffic and increase sales. Twitter accounts, Facebook pages and blogs are filled with travel tips, destination details and user reviews. Is this a good idea? Yes, if your brand is in the same league as Lonely Planet. The popular travel brand has a Facebook presence, a Twitter account and a blog; this is in addition to its travel specific social networking site. However, we suggest checking out the competition and researching online (find out where your customers spend their time in the social media space) before deciding what social media channels work best for you.

Facebook: With Facebook having fans all over the globe, it is unsurprising that almost all travel companies include this channel as a must have in their social media list. For instance, Tourism Australia has a highly successful Facebook page that functions as a hub for visitors to share their holiday photos, talk about their experiences etc. If your brand is relatively new to the travel and tourism industry, then Facebook is the perfect foundation to build your social media strategy on. Using the Facebook Tabs feature to add information such as reviews, promotions and services is also a good idea.

Twitter Travelocity
Twitter: With Twitter, its wise to keep it simple. Your Twitter checklist should include your brands logo or relevant images embedded in the background. Travelocitys Twitter account has a well designed background and also features links that drive traffic to the companys main website. Twitter also functions as a great social media customer service tool.
Google+ Anyone? Although Google+s arrival to the social media party is fashionably late, the new entrant certainly looks promising. While Facebook and Twitter are currently hot favorites, the launch of Google+ is expected to reshape the travel industry. Heres a quick tip; integrating the +1 button will enable customers to share the webpages they rate with their friends and family.
Why Blogs Work: Blogs are an important part of a travel brands online marketing arsenal. They not only communicate the brands passion for travel to consumers, but also make their travel experiences so much better. Blogs are also great customer engagement tools; by blogging frequently and encouraging users to comment, you are on your way to building a loyal customer base.
Videos: YouTube is a powerful direct marketing tool for travel brands to broadcast themselves and reach their audiences with their messaging. A creative YouTube video can give your brand that much needed shot in the arm. By sharing videos of holiday destinations posted by happy customers, brands can entice the users contacts to think about visiting the destination themselves. For instance, popular travel brand Globus website features videos where customers recount their journeys and talk about the best places to visit.

3. Social Media Advertising; the Winning Formula

One of the most innovative recent social media promotions by a travel brand was by Australias Queensland Tourism. The Best Job in the World campaign encouraged participants to apply for the job of the caretaker of the Great Barrier Reef Islands. The caretakers job involved communicating his explorations and experiences to the world through his blog. Heres what made this campaign a winner from the word go: Island Caretaker

The organizers leveraged consumer generated content to market Queensland tourism.
The contest directed huge traffic to the brands official website; the site registered one million hits in a single day.
The effort, which was a global hit, immensely benefited the Queensland tourism industry by boosting brand exposure (over $11 million worth of exposure).
The social networking buzz that ensued saw 336,000 Facebook-referred website visits, and over 3,170 @Queensland Twitter followers.

Creative social media campaigns not just add value to your brand, but also contribute to the ROI factor. We think social media is a rewarding platform for travel brands to advertise because:

The travel bargain hunters are out there, looking for the best deals and packages. What would be a better way to entice this demographic than with Facebook and YouTube campaigns that promote season specials and offers.
Of the business benefits involved; advertising in social media creates monetization opportunities and can deliver measurable returns. While the actual investment is considerably less (compared to traditional advertising), the ROI is tangible.
Hotels these days are using Facebook and Twitter for everything from fulfilling customer service needs to processing bookings. By designing online campaigns, in partnership with the hotels, travel agencies can not only promote their brand and generate revenue, but also direct visitors to the hotels that most suit their requirements.
For travel brands, one of the biggest advantages of advertising using social media is the ability to tailor campaigns to directly target relevant audiences. For instance, travel brands targeting couples looking for honeymoon packages can design ads that talk to this demographic by referring to their customer data base. Unlike traditional media, where ads meant for a specific audience are viewed by all and dismissed as irrelevant, social media gives your brand the opportunity to connect to the intended audience by personalizing content.

Conclusion

From sharing travel experiences online, to planning vacations based on traveler-generated ratings, there has been a dramatic shift in consumer behavior in the travel and tourism industry in recent times. The increasing use of various social networking channels for travel planning leaves no doubt that social media is an integral part of the travel business. The rapidly changing digital landscape means that more and more tech-savvy travel companies are now going the social way. The low investment, high returns benefit of going digital has prompted travel agencies to fill in their Facebook pages, Twitter accounts and blogs with travel guidelines, destination details and other valuable information.

While travel brands are harnessing the power of social media to gain that edge over competitors, engage effectively with customers and increase brand awareness, the plethora of networking channels out there can sometimes be confusing. For travel businesses looking to get the most out of their online marketing strategies, identifying the right social media channel is imperative. While Facebook and Twitter are expected to bite big chunks from the travel pie, the new entrant, Google+ shows immense potential; we are curious to see how travel brands take advantage of Googles new social prodigy. Meanwhile, irrespective of what social media tools an agency uses, we consider blogs and videos to be essential for filling in those gaps.

That said, there are many rewards that make social media a worthwhile investment for the travel industry. For todays travel brands, social media is a powerful transformational tool.

This article is also available on the Position2 Blog: http://blog.position2.com.
For more information, visit http://brandmonitor.position2.com

How Society Works A Few Critical Elements Summarized

Why do people do what they do? What really explains our behavior? Are those talkshow hosts and columnists really making sense?

The media, not to mention daily conversations, are filled with overly simple explanations of social behavior. Prominent examples include the “follow the money” explanation of why politicians and corporate executives do what they do. Another class of explanations explains everything in terms of reproductive urges. Everything is really about sex. Sex, reproductive urges, and money do explain some of human behavior. Most any economist, psychologist, or sociologist will say that sex and money are not complete and comprehensive explantions of human behavior.

Mass Media Influence – Television, newspapers, radio, magazines, and the World Wide Web condition our perceptions of ourselves and of what’s good/bad/problematic in the world. Television and magazines are especially powerful influences on our images of beauty, success, and fitness. This aspect of the media has been so heavily, and accurately, covered by others that there is little point addressing the subject here.

Peer Pressure – People encourage us to do things, or at least plant ideas in our heads

Psychological Drives and Impulses – Emotions, errors in perception or reasoning, and drives for such things as group affiliation, safetly, reproduction, and affection exert strong influences on our behavior.
Free will is clearly constrained by individual psychological makeup and culture.

Biology and Genetics – Biology and genetics are sometimes used interchangeabley, but they are not interchangeable concepts. Genetics refers to inherited traits and the biological material that transmits those characteroistics. Biology encompasses many, many processes that occur in the human body. Biological processes and genetic traits are obviously linked to many physical and mental characteristics. Our phyiscal and mental characteristics certainly influence our lives in many ways. No geneticist would ever defend the general position that anyone with trait X will do Y.

Socialization – This is the process of learning about language, good bahevior, bad behavior, “proper” goals and aspirations, and other cultural information that we need to get along in society. Socialization does not proceed in the same way for people of a particular race, religion, ethnic background, or social class. All of this things influence what we learn.

Much socialization, arguably the most important part, occurs before age18. For a person to make a major change in how they were socialized (“brought up” in popular language) is difficult. The desire for change or the ability to succeed could well be influenced by the same socialization that’s now causing a problem.

Family, peer groups, schools, churches, and the mass media are all agents of socialization. We learn about God and morality from church and family and friends. We learn the knowledge and skills deemed important for the individual, with much of the learning taking place in school. The content of the messages we encounter is largely beyond our control as children. Even as adults we can only exercise limited control of our own socialization. Rising

Standards and Expectations – I’m thinking of the rising standards that people feel they must live up to. People think that they need to do much more than their parents did. Parents need an intercom system for the baby, a minivan, a yard for the kids, and a college savings plan. This thinking is healthy for those who sell intercom systems, minivans, and suburban real estate. Parents and the natural environment suffer over things that are not necessary for proper child development, or good for the environment.

The standards for being a a success seem to keep going up and up: “He’s 40 but can’t afford to live in DuPont Circle (or substitute any expensive neighborhood) and drive an Acura. What a loser!” The standards for being a good provider go up with the proliferation of new, pricey products and services that can supposedly turn parents into good parents.

It should now be clear that social behavior is more than just a matter of biology or genetics or money. There is much more involved than people simply deciding to do this or stop doing that. Social forces that are hard for us to understand combine with psychology, genetics, and biology to influence us. By extension, our schools, churches, families, and governments are all influenced by various social and psychological forces.